Its a great point and question. Go follow Conal on TikTok, its great. It was the only time Ive ever gotten a call from somebody. Josh and Chuck have you covered. Its clearly not as regulated as radio. We also have an original content series we make with IBM called Smart Talks with IBM. Sure we are. Carolina Barlow: Co-Host, Writer, and Producer. Podcasting not to your question, but as a side answer has bucked that a lot to date. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Just simplicity. No. Two really different examples. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Again, streaming was a really obvious example of this for TV streaming companies. The second reason is parallel pathing. A very special episode discussing the difficulties of bullying with a 10 year old girl. So now its digitally infused, data-infused listening that they can target digitally. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Thats the only difference so far. One of these cards literally says, What is your org chart? That is my whole brand. One San Diego legend joins another for the definitive interview with the San Diego Chicken. The Ron Burgundy Podcast Featuring Will Ferrell - Reviewed! A friend told it to me a year or two ago. Radio is a more ruthless industry than podcasts. The Ron Burgundy Podcast podcast - Listen online for free That is some real Silicon Valley stuff. Were also co-producing a slate of whole new stuff. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. There is a product lead; Uta Knablein is our chief product officer. Yeah. The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. See omnystudio.com/listener for privacy information. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Anderson .Paak agrees to do the podcast. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. We tried it. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. All of our attention is on audio now because of podcasting. Its just like life. See omnystudio.com/listener for privacy information. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. A-Rod Interview / Cooking with Jon & Vinny. Nothings perfect, but its pretty close to perfect. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player Global Player | The Ron Burgundy Podcast - Podcast Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. I dont see it in podcasting, and maybe thats why Im not super concerned. Youre saying we have to innovate and push back in it, but its still just promo codes. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. One is really good companion content to a lot of the shows theyre making for Netflix. There has never been a moment in the company that we were sidelined or deprioritized. Im very interested in the derivative work potential of podcasts. The short answer is, no, were growing. The fifth season brings canned laughter and an audience . The last piece I will say is Bob Pittman, the CEO of iHeartMedia. As that has happened, this thing has come along called audio. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. Thats an insanely large but insanely accurate number. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. I feel like I already know how it went. Yes. I love you very much. His last remarks drew laughter and claps from co-workers. The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. We used Jun Group. No Longer So. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. There is always something new happening. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Go follow Decoder on TikTok, its great. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. No. I think every CEO has but one tool, and its shuffling the org chart to solve problems. How do you do it? Ron Burgundy: Host, Writer, Executive Producer. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. All Rights Reserved, By submitting your email, you agree to our. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. The problem it was solving, the price point was undeniable, it made perfect sense to me. The toothbrushes were great. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. I think weve said this publicly. We ran a third-party research study two years ago with WARC. The Ron Burgundy Podcast - Funny Or Die Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. No, for real. iHeart recently restructured and you became the CEO of a formal division. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Podcasting is a mass-reach medium. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. I dont have this concern in podcasting. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. Our business affairs team is busy and accounts for a lot of our growth. You are describing a mature company. He was like, I believe in this medium. You can feel however you want about it, but we all did it. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. The Ron Burgundy Podcast Is Launching on iHeartRadio! Introducing: The Ron Burgundy Podcast Season 5 Its probably cheaper to buy those shows, it might be cheaper to produce those shows. Well, we have over $100 million a year in broadcast radio marketing. I think we moved off it too fast and I think its a robust business we should still focus on. We need certain things to calm down and other things to end. You have to make a lot of decisions. You have a distribution model that is free. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. Its gone. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital I hate to answer it so vaguely. The marketing team is like, What are you doing?, Yeah. In the tech world, this is a common situation. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. I know. UK News Published: Mar 1, 2023. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. If you can never get enough true crime Congratulations, youve found your people. I can talk about sexuality or about what trends I do or dont like. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Aren't. Real. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Will Ferrell was like, Please, please stop running so many ads.. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. People are stupid enough to complain about the ads. That was my next question there. The newest mass-reach media just happened, and it is called podcasting. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. How Will Ron Burgundy Fit Into The Modern World With His New Podcast? Last year when we were all in this room, we could not stop talking about Spotify. A little bit. The core fundamental, pretty consistent business model of podcasting is a rev share model. Do you care? Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Subscribe to our daily newsletter! To put it simply, we have a platform. This is very unique. So we launched a company together. Like you said, yes, targeting is getting harder for digital social media platforms. We are a mass-reach medium. But that maverick approach has included some controversial steps as well. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . God DAMN that Ron Burgundy podcast sounds awful. Ive just really struggled to understand why you would do that. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. I think they know the effect, long-term, that you have when you stop marketing. Hello, my friend. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Thats right. All of us do this, including myself. The money from each of these pipes is not the same. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. And everything in between. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Like I told you, we all have the same problems. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Usually, yeah. I understand where we sit in the pecking order in terms of cume. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. He only came on here to pitch the app. You brought up SEO. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Its not like, I spent 95 percent of our time on Will Ferrell. Broadcast radio is a highly formatted media type. Are we mature enough as an industry for every medium-sized network or larger to have one? Its happening. Facebooks interest has grown and waned and grown a bit on podcasts. So he had a similar trajectory, and hes a wonderful guy. via Podcasts. I just dont see it fixing anything thats broken. WARNING: This episode was haunted by a ghost. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Theyre mine. The Ron Burgundy podcast is back for season two, starting August 8th! Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. That wasnt possible prior. The only reason we have that number is because of broadcast radio marketing. Its all about the org chart. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Really, really terrible. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. Yeah. The Ron Burgundy Podcast - Podcasts-Online.org We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. If there are principles that I try to remember once a week or so, its probably those three. But yes, weve seen that convert. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. It didnt go well for him either. Everybody in this room has worked damn hard for the last 20 years to get to this point. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . I have nothing else to say. I dont know. People trust podcast content more than they trust what they see on social media by like 60 percent more. Anchorman (film series) - Wikipedia That's it. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. This is obvious at this point. He founded it in a Duke University dorm room, and now hes found his way into podcasting. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey Yes, of course we are. We take this for granted as creators, as publishers, and as networks. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Don't act like you're not impressed. Ron Burgundy! Over at The Late Late Show, Ferrell's Burgundy once again treated the . The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. They could have published them on YouTube. There was a YouTube announcement earlier today. Hes going to start this journey now of trying to get into college. Fair enough. Theyre just insecure. Carolina Barlow On Podcasting, Producing & Being Will - GirlTalkHQ How do you make sure they get attention? In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Abs are sure to get a workout from the contagious humor. Join America's favorite . I want to wrap up with the Decoder question. Nothings perfect, but its pretty close to perfect. The creator and the ad-serving publisher, in our case, are in total control. The Ron Burgundy Podcast | Podcast on Spotify We havent even discussed the trust issues that are very real on social media. It kind of never went away, but now were back to this again. Wheres the tension there? Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We basically built an academy where once a year we grab eight or 10 people. This thread is archived Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. I want to come to exclusives and to consolidation. We started a company with Will Ferrell called Big Money Players. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Season Three of "The Ron Burgundy Podcast" Is Finally Here! We realized that maybe our greatest asset was the people who worked there. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table.
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